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Custom Marketing Plans
Custom Marketing Plans
We help formalize a marketing strategy that fits your company and your budget, then we set things up with all of the necessary marketing processes, integrations, and marketing campaigns, we execute on your plan to demonstrate effectiveness and return on investment, then we train you and help you for sustained growth over time.
Based on years of experience and best practices…we formalize a custom marketing strategy for your business, then we can set things up with all of the necessary integrations for automating the sales and marketing processes, we execute on marketing campaigns, then we train you and then help you to execute on your plan for sustained growth over time.
- Formalization | of your Marketing Plan so you have solid direction of next steps.
- Initial Setup & Integration | of Marketing Initiatives (can be phased).
- Execution | so stuff actually gets done according to plan and you make money going forward.
- Tracking / Analysis | so you know what works and where to focus your time and money.
- Training | so your company can use the marketing tools we setup so you can keep your momentum.
- Maintenance / Support / Consulting | to keep things running and working together in the ever-moving landscape of marketing and technology.
We’ll put together a comprehensive Marketing Plan for your company that focuses on integrating your brand with your marketing efforts across all marketing channels, and ties everything into your sales process for capturing and nurturing leads.
From Lead Generation to your sales funnel and collecting cash from your customer, we can orchestrate a plan that fits your company’s goals and methods, and automates much of the process so you can spend your time more effectively.
Then we can help you to execute on that plan and track ROI for results so that your marketing is actually working for you and makes good business sense.
Marketing Automation
Marketing Automation
We have a keen understanding of the marketing and sales process and how your business process needs to be fully integrated between marketing, sales, and technology.
We believe Marketing Automation is the key to scaling any type of business through automation processes for lead nurturing and building customer loyalty.
We’re experts in the area of marketing and sales automation, so we know what are the best tools and practices to grow your business, and we know how to integrate and apply those tools to optimize your business.
- Scalable Business Growth via Marketing and Sales Automation
- Marketing Funnel Roadmap
- Multiple Lead Touchpoints
- Data Driven Marketing
- List Management
- Marketing Personalization
- Database Marketing
- Lead Scoring
- Lead Nurturing
- Marketing Qualified Leads (MQL)
- Sales Qualified Leads (SQL)
- Lead To Customer Lifecycle
- Customer Nurturing
- Customer Engagement
- Upselling/Cross-Selling
- Customer Behavior Response
- Customer Loyalty
What is Marketing Automation?
“Marketing automation is a category of technology that allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster.” — Marketo
“Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier.” — Hubspot
“Marketing automation is a software platform that helps you to automate your marketing and sales engagement to generate more leads, close more deals, and better measure marketing success.” — Salesforce Pardot
CRM Implementation
CRM Setup & Implementation
Managing leads and customers properly is critical to any business, and at the heart of this is having a good online CRM (Customer Relationship Management) tool, and having it setup well so that it is useful and used.
Having a good CRM is not enough, your CRM needs to be set up intelligently to be able to track the right attributes of Leads and Customers and their activities, and Opportunities/Deals so that follow up can be performed by Sales and Marketing to nurture leads, build customer loyalty, and close business deals.
We can make sure that your CRM is optimized to enable Sales and Marketing efforts to grow your business. We can even provide training to make sure you get the most value out of your CRM investment.
Need Help Selecting the Right CRM for Your Business?
Selecting the right CRM plays a big part in the success of a business. Your CRM must be user friendly and useful so that Sales people, Marketing, and others within the business actually use it to capture valuable data.
It’s amazing how many businesses are under-using their CRM because either it is not a good fit for their business, or it wasn’t set up well, or staff weren’t properly trained on how to use it.
We can save you from going the wrong direction with a CRM. We’ve setup and used dozens of CRMs over the last several years and can recommend to you the best CRM to fit your business needs and goals.
- CRM Online Tool Selection
- CRM Setup & Implementation
- CRM Systems Integration
- CRM Training
Lead Generation
Lead Generation
Drive Lead Generation to new heights with our Online Advertising, Campaign Management, and Content Marketing services.
Capture leads from all of your marketing efforts back to into your CRM program and sales process for lead follow up, customer interaction, and increased sales.
We can generate qualified Leads to your organization using several different methods, depending on your industry and other factors.
Prospects gained via our Lead Generation process can be further qualified through a ‘Marketing Pipeline’ using Lead Scoring based on their activities and their fit against your “Ideal Customer” profile…we set this all up for you.
Once a Prospect is fully qualified they can automatically be integrated into your CRM, tagged with custom field data for later segmentation, and then handed off automatically to your Sales team with email notification.
- Capture all contact info from web forms and voicemails as a lead into your CRM program for follow up.
- Capture contact info into your email marketing list for your newsletter with every web form submission.
- Synchronize Google Apps Contacts and Google Calendar with your CRM program.
- Capture contact information as a lead into your CRM directly from an email in Gmail or Google Apps Gmail.
- Route web form submissions to specific teams (sales, marketing, support, etc.) based on user interest selections within web forms.
- Receive a text message for each web form submission so you can respond quickly.
Contact Us!
(720) 400-7661
Additional Services
- Email Marketing
- Campaign Management
- Internet Advertising
- Inbound Content Marketing
- Website Integrations
- Phone Messaging
- Search Engine Optimization (SEO)
- Social Media Marketing
- Copywriting Services
- Marketing Channels
- Technical Writing
- Webinars/Videos/Events
- Call Center Messaging
- Market Research
- Graphic Design
- Corporate Video
- Corporate Branding
- Analytics/Analysis
Email Marketing
We use industry leading Email Marketing solutions combined with several years of experience formulating best practices to promote your personalized marketing message to specific email lists and market segments.
As part of our Email Marketing solutions we can provide:
- List Building
- Customized List Management
- Market Segmentation
- Market Funnel Creation
- Lead Management
- Drip Email Marketing
- Record Tagging
- Email Template Creation
- Email Autoresponders
- CRM Integration
- Sales Funnel Creation
- Influencer Marketing
- Nurture Marketing
- Web Forms
- Reporting
Trackable email campaigns with all the features you would expect, and more. Email marketing is the proven #1 marketing format in terms of return on investment.
- Email Analytics Featuring Trackable:
- ‘Opens’
- ‘Click Throughs’
- ‘Bounces’
- …and more all trackable from links within your email right through to what pages visitors clicked on in your website.
Campaign Management
- Campaigns/Initiatives
- Account Setup
- Marketing Funnel Development
- Keyword Research
- Creative Services
- Campaign Launch
- Performance Monitoring
Internet Advertising
Let us promote your website on the internet and then present to you our clear interpretation of analytics so you will know who is coming to your site and why so you can get the best possible Google position and ROI for your marketing dollars.
- PPC Pay-Per-Click Advertising
- SEM Search Engine Marketing
- SMM Social Media Marketing
- Retargeting
- Local Search Marketing
- Social Media Posting
- Mobile Marketing
- Web Analytics
- Site Tagging
- A/B and Multi-variant Testing
Inbound Content Marketing
- Blogs/Articles
- Social Media Posting
- Landing Pages
- eBooks
- White Papers
- Data Sheets
- Press Releases
- Brochures
- Infographics
- Interactive Video Marketing
- Online Surveys
Website Integrations
- Landing Page Development
- Form Submissions
- Gated Content
- Autoresponders
- Web Visitor Tracking
- Click Tracking
- WordPress Management
We’re all about making your website the focal point of all marketing and lead capturing activities.
Drive all of your marketing channels…social media, video, email, and even voicemail back to your website for traction, sales, and customer retention.
- Send out a tweet to Twitter, a post to your Facebook page, a post to your LinkedIn page and profile, a post to Google+, and more every time you post a new article (blog post) to your website.
- Capture all contact info as a lead into your CRM program for follow up and into your email marketing list for your newsletter for every web form submission.
- Let your website visitors promote your website content for you with social media sharing.
- Send a text message with a link to your website when someone leaves a voicemail.
- Integrate comments into your articles.
- Synchronize your website photo gallery with your Facebook page.
- Protect parts of your web content until it is ‘liked’ on Facebook, then reveal the rest.
- Easily add content to your website anywhere you want.
- Include videos, PDF downloads, eBook downloads, content sliders, interactive forms, events, ecommerce, maps, photo galleries and slideshows on your website.
- Display new content and route web form submissions to specific teams based on user interests within web forms.
- Receive a text message for each web form submission.
- Move things around on your website to display properly on mobile devices and tablets.
- Track your website analytics to see what pages your website visitors come to and spend the most time on.
Phone Messaging
- SMS Text Messaging
- SMS Text Broadcasting
- Voicemail Broadcasting
Search Engine Optimization (SEO)
We can optimize your website for search engines using proven SEO (Search Engine Optimization) techniques so you can get the most out of your advertising dollars. Then you can confidently take the next steps in promoting your website knowing your advertising efforts aren’t in vain!
Since “content is king” there’s probably no better marketing ROI than first-and-foremost investing some of your marketing budget towards optimizing your website for search engines and adding content that can be searched.
Optimize your website MONTHLY for Search Engines with our MileHighMarketing monthly SEO (Search Engine Optimization) subscription packages starting at $340 per month.
√ Includes 4 hours time commitment per month ‘mixed’ SEO effort.
√ Package ‘mix’ includes any of the following as needed month-by-month:
- Website Structure
- Keyword Research
- On-Page SEO
- Backlinks
- Pay Per Click Advertising Campaign Management
- Analytics Performance Reporting
- SEO Consulting
√ Each month’s SEO focus will be based on several factors including analysis of prior month’s performance and determination of current month’s needs to achieve best results based at our discretion (unless additional paid consulting time is committed for analysis and planning).
√ Additional by-the-hour time commitment may be available per month by special arrangement (subject to availability).
Monthly subscription until canceled.
SEO Service Mix Available Within Our SEO Packages:
Website Structure
Good SEO begins with good website structure or architecture. We’ll try to use Canonical URLs (i.e. ‘/about/our-services/’ instead of ‘?8999/hedjk.php’). We’ll make your Page Titles thoughtful & SEO conscientious. We’ll help to break up your web page content into readable logical sections with good Page Headers. We’ll add link & image tags using keyword anchor tags. We’ll try to make your web pages load faster…if page load speed is really bad (>20 seconds) then all the SEO in the world won’t help much.
Keyword Research
Keyword Research is a technique used to zero in on on the keywords and phrases that are going to attract the most attention to your website by your target audience, with the goal of moving your listings up in the SERPs (search engine results pages).
Keywords carry a lot less benefit with search engine position than they did just a few years ago; content is king, meaning you may be better off spending your time writing good blog posts and be less concerned about targeted keywords.
A keyword like ‘cars’ is considered very ‘broad’ and will not drive a lot of traffic to your website, whereas a ‘longtail’ keyword or phrase like ‘Denver hot rod show’ or ‘best used Chevrolet dealer in Denver’ will attract a more specific audience.
Targeting effective keywords is typically an ongoing exercise if one is to engage in the practice at all; the search engine and competitive landscape is constantly changing and requires constant tweaking of keywords to be effective in the exercise.
Our monthly SEO service includes Keyword Research to find targeted keywords and phrases that will help propel your business to the top of search engine result pages. We provide a monthly report of many statistics and analytics showing how your keywords and web pages are performing.
On-Page SEO
On-page SEO is a primary an SEO technique of optimizing certain web page elements page by page (including blog posts) and is critical for proper search engine indexing and favorable search engine position.
Our monthly SEO service includes what is known as ‘on-page’ SEO, meaning we optimize page by page based on the content and keywords you want to emphasize per page. We optimize page titles, headers, tags, images, links, meta tags, etc. for organic results from search engines.
Good SEO optimization campaigns can run anywhere from 1-12 months (6-12 months being the average campaign duration).
Backlinks / Back Linking
Backlinks are links posted on other websites that link back to your website (or a page within your website), and are a valuable tool to give more ‘weight’ or importance to your website for ranking well within search engines.
Over recent years Google has been penalizing websites (even de-listing them from search engines) that game the system by creating useless websites just so that they can link back to their own site, or by paying some company in India $4 per hour to post hundreds of links to their website in some online directories.
Bottom line is don’t use any shortcuts, create online profiles on the web within credible websites, and try to get your customers and business partners to link back to you.
Our monthly SEO service includes creating backlinks to your website. We will create online profiles for your company on the web within credible websites.
Pay Per Click Advertising
As part of our our monthly SEO service we also offer Pay Per Click (PPC) campaign management services if you have a budget for that, and if SEO for organic search results has already been performed on your website.
Once your website is well optimized for search engines in order to capture organic traffic, you might consider PPC (it doesn’t make sense to invest in PPC until organic SEO is adequate). With PPC you can sponsor an advertisement about your company via a text link to show up in search results within the top or sidebar of search engines like Google or others.
The goal of PPC is to use specific verbiage within your ad to attract the type of user who has the highest potential to become a customer, and then to convert them to a customer once they’re on your website. Each keyword or phrase is assigned a cost per click by the search engine you are advertising within usually based on an auctioning system where the most valuable keywords cost more. If done properly you can target specific keywords and phrases to help zero in on your desired audience while reducing cost for any unwanted clicks that cost you money.
PPC requires setting a daily (or sometimes monthly) allocated ‘spend’ or budget on a set of keywords used within your ads, and then managing that monthly ‘spend’ against what ‘click throughs’ you are getting.
Landing pages, single website pages usually with a very specific purpose for tracking particular advertising campaigns, can be used along with custom campaign specific URLs to track campaign effectiveness.
PPC can get very expensive, but you can set a threshold of how much you are willing to spend each interval (daily, weekly, monthly), and then manage it carefully with ongoing tweaking of your keywords for best ROI. Here’s a quick example of how PPC works:
Your daily budget: $10
Your maximum cost-per-click bid: $0.50
Your average actual cost-per-click: $0.40
Approximate number of clicks per day: 25
PPC prices vary depending on the targeted keywords based on an auctioning system; a ‘broad’ keyword like ‘cars’ will have a lot of competition and therefore be very expensive, whereas a ‘longtail’ keyword or phrase like ‘Denver hot rod show’ or ‘best used Chevrolet dealer in Denver’ will attract a more specific audience and be less competitive and costly in terms of per click cost and unwanted clicks, therefore also making these more desirable than ‘cars’ in terms of cost and audience attraction.
It makes no sense to pay a lot of money for PPC to bring people to your website if your website is not designed to convert that traffic into customers, so focus on your website first, and then on SEO before investing in PPC. SEO is cheap by comparison and provides lasting value as compared to PPC which is expensive and as soon as the paid campaign is over, so is the traffic
PPC involves setting up a monthly spend, target keywords, PPC links, and optional landing pages, and also involves managing the campaigns at least a few minutes per day to optimize and adjust results and manage the spend and budget. A weekly results and budget report is provided.
PPC campaigns can run anywhere from 2-12 months (6 months being the average campaign duration). Costs are time based plus Google PPC costs.
Keyword research and management is included within our SEO packages.
- We install and use the best WordPress SEO plugins available.
- We do Keyword Research and analysis to help you rank higher on search engines with the keywords and phrases that get you noticed.
- We Optimize Page Titles.
- We Optimize Page URLs (page slugs).
- We Optimize Page Descriptions.
- We Add Keywords to Pages.
- We Optimize Image Tags.
- We Optimize Links.
- We Optimize your content with Embedded Keywords.
- We setup Analytics so that you can track progress of your SEO investment (number of visitors, content viewed, time on site, goals achieved).
- We provide a written monthly SEO report showing month-to-month search engine ranking results based on our SEO efforts.
- Includes 4 hours optimization per month (contact us to extend the amount of time spent monthly).
- Price is per Month for recurring service until canceled (we do more and go deeper SEO each month).
Need more than a few hours of optimization per month? Tell us what work you need done so we can give you a quote…
Be sure to use our contact form (or call us 303-888-5140) to tell us the work you need done.
Custom project that needs a project based estimate rather than hourly rate?[button_contact]
You can continue to further optimize your web pages using the same plugins that we install and use so you receive even more lasting benefit.
Back link building is additional. Price per month until canceled.
Social Media Marketing
Post once to your website, and your content gets syndicated out to multiple channels.
Drive all of your social media interactions back to your website for traction and customer retention with full social-media-to-website integration.
- Every time you post a new article (blog post) to your website:
- Send out a tweet to Twitter
- Post your article to your Facebook page and profile
- Post your article to your LinkedIn page and profile
- Post your article to multiple Google+ profiles
- Post a video to Youtube
- Post an image to Pinterest
- and more.
- Let your website visitors promote your website content for you with social media sharing.
- Integrate social media comments back into your articles comments.
- Synchronize your website photo gallery with your Facebook page.
- Protect parts of your web content until it is ‘liked’ on Facebook, then reveal the rest.
Your website is the first place people come to learn about what your company has to offer.
It doesn’t make sense to use marketing dollars to pay us or anyone else for advertising if you aren’t first taking advantage of the virtually free benefit of organic searches.
Website Content and Copywriting Services
- With our Copywriting Service we can create compelling website content that will attract more visitors to your site and keep visitors on your site for longer periods of time as they traverse more in-depth pages.
- We can also create great copy for your corporate brochures.
Marketing Channels & Methods
We zero in on marketing channels and methods that will suit your companies budget and workflow.
We setup, integrate, train, execute, track, and support.
- Website
- SEO for Organic Web Traffic
- Social Media
- Email Marketing
- Video Marketing
- eBooks / White Papers / Case Studies / Infographics
- Webinars
- Events / Networking Opportunities / Trade Shows / Trainings / Workshops
- Call Center Messaging
- Podcasts
- Press Releases
- Internet Advertising
- Mobile Marketing
- Text Messaging
- Sales Scripts
- Print Collateral
- Direct Mailings
- Analytics
Technical Writing
Need a little help managing and documenting Product Requirements?
Using our strong background in Product Management within the Aerospace/Avionics, Supply Chain (ERP), and High-Tech industries we are able to help gather, define, and then to document your requirements.
Technical Writing Sample
We can gather and document your Product Requirements using requirements management tools such as Telelogic DOORS, TechExcel, GatherSpace, RequirementOne, MS Word, or we can adopt to any requirements tool your company prefers.
Our Technical Writing and Requirements Management Services
- Gathering and Documenting Requirements
- PRD (Product Requirements Documents)
- MRD (Market Requirements Documents)
- ARD (Application Requirements Documents)
- PDD (Product Description Documents)
- Data Sheets / Specifications Sheets
- Wire-Frame Diagrams
- Use Cases
- Traceability
- Project Management / Project Plans
We’re familiar with several Requirements Management tools. Some of our favorites are:
- RequirementsOne (our top choice for a free online Requirements Management tool)
- OneDesk
- LiquidPlanner
- GatherSpace
- Workspace.com
- Agile by RallyDev
- DOORS (IBM/Telelogic)
- TechExcel
- ViewPath
…all good choices depending on your budget and project scope.
Download Sample Product Requirements Document
We created this Product Requirements Document for an international startup company in Denmark. Download the PDF file of a sample Product Requirements Document here: [download id=”3″ format=”1″ autop=”false”]
Technical Writing Sample
Here’s a recommended article that we wrote regarding proper use of ‘i.e.’ or ‘in example’:
Webinars
- Webinar Registrations, Attendance Tracking, Followup
- Everwebinars/Evergreen Webinars
- Video Marketing
- Event Management, Registrations, Attendance Tracking, Followup
Call Center Messaging
STAND OUT with a custom voicemail system.
SAVE TIME with transcribed voicemails.
CAPTURE LEADS with caller name lookup and conditional routing.
PRIORITIZE CALLS with automatic call tagging.
ENGAGE with mobile marketing by providing text messages with links to your website, landing page, web registration forms, or promo videos.
GREET
- Greet callers differently or send automatic text messages depending on who’s calling.
- Setup an auto-attendant menu with recorded voice prompts for each option.
ROUTE
- Route your phone leads “one to one” or “one to many” by forwarding leads directly to your phone, a specific team member, or out to every cell phone on your team based on conditional logic.
- Handle first time callers differently by routing them to your Sales Manager for instance.
- Route and forward calls based on who is calling or time of day.
- Let callers choose to speak to your assistant or be sent more information about your qualifications, your rates and testimonials from previous clients based on their menu choice before leaving you a voicemail.
- Set up different menus and routing based on who is calling.
- Tag your voicemails for quick handling based on what the caller does after you miss a call or what choices they have selected within your phone menu system.
- Set up a fast track for family and friends to let them bypass your normal greetings and menus.
- Setup an 800 number for toll free calling by your leads and customers.
INTEGRATE
- Capture contact information from voicemails as leads into your CRM program.
- Capture phone numbers from missed calls as leads into your CRM program for follow up.
- Forward transcribed voicemails as notes attached to a contact within your CRM program.
- Receive notifications of voicemails via mobile/tablet app, email, or a text message so you can respond quickly.
RESPOND
- Respond to voicemails and even missed calls with automatic text message responses with links to more information or just to say you are sorry you missed their call (the messages can be based on which phone number they called or if you previously assigned the caller to a call group).
- Bypass auto-attendant based on certain callers or call groups.
- Read transcribed emails while in meetings (rather than listening to long voicemails) to get a quick sense how soon you need to return a missed call.
- Share a unified voicemail inbox between team members so calls can be responded to faster.
- Use a VOIP (voice over IP) app on you cell phone, tablet, or computer’s web browser for when your cell coverage is spotty.
ENGAGE
- Engage callers with mobile marketing using automated SMS responses like ‘Text “12345” for information on this Real Estate Listing’ or ‘for a link to our White Paper’.
- Promote your brand by creating a menu that lets callers find the information about the company or specific products or services that they need.
- Use unique phone numbers in your marketing to help identify where the lead is coming from so you can quickly relate to the caller.
Market Research
- We can help you to understand, document, and present the competitive landscape of the market, market trends, emerging technologies, and opportunities.
- Market Reports
- SWOT Analysis
Graphic Design
- Brochures
- Data Sheets
- Flyers
- Technical Documents
- Magazine Layouts
- Print Ads
- Advertising Graphics
- Mailers
- Logos
- Web Banners
- Go-To-Market Kits
Graphic Design Samples
brochures
print & web advertising
logo design
web bannersCorporate Video
Video is the new hot form of advertising. Don’t miss out on opportunity by only having a ‘STATIC’ website.
- We can create a cost effective company profile commercial promoting your services, then post them to your website,
YouTube,
Vimeo, and many other places on the web to get your message out (prices typically range from $500 – $2,500 depending on location setting and editing time).
- Software Demos / Product Demos
- Webinars / Screencasts / Internet Video Broadcasts
- Podcasts (video, audio)
Corporate Branding
- Marketing Message (slogan, tagline, mission statement, etc.)
- Corporate Color Schemes (consistent throughout all media)
- Logo Design
- Go-To-Market Kits
- Product Launches
- Product Marketing
- Press Releases
Some of our Web Services include an HTML color swatch of all colors used to build your website, which really helps to keep the look and feel of all of your advertising media consistent.
Analytics/Analysis
- Web Analytics
- ROI Analysis
- Call Attribution
- Data Analysis
KPI Dashboards
Ready to grow your business?
Jeff Kemp, Principal Consultant
BACKGROUND:
√ Marketing Consultant, Marketing Automation Specialist, Web Technology Consultant.
√ 25+ years hands-on B2B/B2C Marketing Management experience with global companies from concept thru execution.
√ 4+ years hands-on Marketing Automation experience: ★Salesforce Certified Pardot Consultant★, ActiveCampaign, Act-On, and Podio/GlobiFlow.
√ 9+ years WordPress Expert with site-building, site optimization, operational hosting, support, maintenance, training.
√ 15+ years solution sales and sales process within global organizations.
√ 20+ years Graphic Design in both digital/print with extensive printing background.
√ Best Practices Advocate and Power User of many online tools.
We and our clients are very happy with the results. Mile High Marketing is able to determine the best solutions for our clients needs.
Things with the site are going really well – have even had a couple of online leads already. You are awesome – so thank you VERY much!!!
We are very happy with the results and are happy to be working with professionals!
Reasonable prices, has a great work ethic and is very easy and enjoyable to talk with – I would highly recommend!
Jeff did an excellent job… He has a great understanding of products and software products in particular. He is very functional across a broad range of skills and techniques…
It has been great to get our website into a lead generating site.
He has incredible ideas, shared in the project as a collaborative partner, and he has executed on everything promised with great results. In short, Jeff Kemp Rocks!
In a world full of challenges Mile High Marketing has made success easier!
He walked us through each step of the process and was able to adjust to our levels of existing knowledge on the fly.
He has incredible ideas, shared in the project as a collaborative partner, and he has executed on everything promised with great results. In short, Jeff Kemp Rocks!
Jeff has the unique capability of both understanding strategic digital marketing planning as well as the technical expertise to implement and fine-tune marketing tools and processes to support digital marketing programs. The advantage this brings to his clients is that he can either lead and contribute to strategic planning and/or implement marketing technology (web content management and analytics tools, marketing automation platforms, SEO tools, etc.) that enable marketing teams to execute on digital marketing programs.
Jeff’s technical knowledge and natural curiosities about marketing tools are phenomenal; he’s like a Google or Siri for marketing technology. When I have a question, I often turn first to Jeff and ask for his opinion or instruction on how to use a particular tool. He’s passionate about marketing and has the chops to back it up.
I wanted to thank you for those training hours on different platforms. I think I learnt many valuable things for my future works 🙂